Jokowi to Name Ministers with Marketing Capability

Jakarta (Antara) - President-elect Joko Widodo has said that his upcoming cabinet would be filled with ministers who have marketing capability. At the launch of "Indonesia Wow" song here on Monday Jokowi as the current Jakarta governor is also popularly called said it was not impossible that the next ministerial posts would be filled by persons with marketing background. "More people from marketing background would be in the cabinet later," he said. He said Indonesia has a lot of good resources but they have not yet been marketed well so far, including creative industrial products such as films, performance shows, music, dances, animation, batik and others. Indonesian products still needed more and quick marketing, he said. Jokowi who is a former furniture exporter said efforts must not be product-centered but customer-centered as "it is useless to have good products unless they are not marketed well." He said the upcoming ministers must not only be good at marketing corporate products but also products that reach customers and the community. "They must be able to market products human-centeredly and give customers a role to play to promote the country," he said. (*)