Prabowo's cinema broadcast part of public communication: Ministry

Jakarta (ANTARA) - The Ministry of Communications and Digital Affairs stated that the recent broadcasting of a government video highlighting President Prabowo Subianto’s achievements in national cinemas is part of a broader effort to enhance public communication.

In a statement issued on Monday, Director General of Public Communication and Media Fifi Aleyda Yahya explained that public communication in the digital era is no longer limited to a single medium.

The government is using various platforms—including movie theaters—to deliver official information to the public.

“The government has a responsibility to ensure that important information is delivered to the public widely and effectively, and aligns with current trends, as long as it does not violate cinema regulations. This makes it a legitimate and appropriate medium of choice,” she said.

Yahya noted that, similar to social media, television, radio, and billboards, cinemas are one of many channels used to communicate government programs and policies.

The choice to use cinemas, she added, was made because they offer a more immersive visual and audio experience, which is expected to help audiences better absorb the messages conveyed.

“The context here is about how the state presents accurate, measured information. This is part of the government's public communication to the people,” Yahya explained.

The screening of a short video featuring President Prabowo outlining government achievements before movie showings has sparked public discussion on social media.

The video includes information such as national rice production reaching 21.76 million tons as of August 2025, the launch of 80,000 Merah Putih Village Cooperatives, and the establishment of 100 community-based schools, known as Sekolah Rakyat.

It also highlights progress in the Free Nutritious Meals (MBG) program, which has reached 20 million beneficiaries since its launch on January 6, 2025.