RI's Mofa to Support Worldwide Marketing of Muslim Fashion

Batam, Riau Islands (Antara) - Indonesian Minister of Foreign Affairs (MOFA) committed to supporting promotion of domestic Muslim fashion in global market. MOFA's Expert Staff of Economy, Social and Culture Wahid Supriyadi said during a gathering of Indonesian Ambassadors to Saudi Arabia, Pakistan, Russia, and Turkey in Batam, on Sunday, that Muslim fashion and culinary from Indonesia have big potential in foreign countries. "Here, the ambassadors discuss the potential of Indonesian fashion and culinary in order to find more effective ways in promoting our creative products and to expand our market worldwide, one of which by bringing our businessmen to meet foreign potential buyers," Wahid noted. According to Indonesian Ambassador to Turkey Nahari Agustini, Indonesian Muslim fashion has market potential in Turkey that has Muslim majority population. Nahari Agustini added the trend of wearing Muslim fashion in Turkey has been increasing over the last ten years, particularly among the young people. "Moreover, the Turkish government has developed Istanbul as one of World's centers for fashion, exhibition and trade," she said. She encouraged Indonesian fashion businessmen to take part in fashion exhibition that will be held this year by the Turkish government. "I don't know yet whether there are Indonesian businessmen who want to participate in, but if they are interested, we are ready to help," she stressed. To win the market competition in Turkey, Nahari suggested the fashion businessmen in Indonesia to produce simple, yet elegant clothes according to the seasons. "Turkey's Muslim woman fashion tends to use soft and neutral colors, such as white, pink, and tosca," she said. "Also, they don't like to wear flashy accessories. They prefer to mix-match their clothes with scarfs, shoes and bags in similar color," added Nahari. (*)