Bandung, West Java (Antara) - State-owned cement company PT Semen Padang is planning to increase the sales of its Portland Composite Cement (PCC) flagship product in West Java, Jakarta and Banten, its President Director Munadi Arifin said.
"Our PCC production today is being increased to a volume level bigger than the previous one to raise our sales in Sumatra, West Java, Banten and Jakarta," Munadi Arifin said in a customers-and-distributors meet program here on Wednesday night.
As a first cement company in Indonesia and in Southeast Asia which was established on March 18, 1910, PT Semen Padang produced different types of cement with high quality standards.
Now the company has five units of cement factories with a combined production capacity of 6.5 million tons.
This year, PT Semen Padang will build a new factory with a capacity of 3 million tons.
PT Semen Padang Marketing Director Benny Wendry said his company produced different types of cement such as Portland Cement Type I, Ordinary Portland Cement (OPC), Portland Cement Type II, Moderate Sulphate Resistance Portland Cement Type III, High Early Strength Cement, Portland Cement Type V, High Sulphate Resistance, Oil Well Cement (OWC), Portland Pozzolan Cement (PPC), and PCC.
West Java is included in the company's Region III areas, which cover Jakarta, Banten, West Java and Central Java. The sales of PT Semen Padang in the four areas increased 31.62 percent from 953,546 tons in 2011 to 1,255,172 tons in 2012.
In 2012, PT Semen Padang's cement total sales increased 4.35 percent from 6,211,603 tons in 2011 to 6,841,948 tons in 2012.
With the production capacity, PT Semen Padang controls 44.24 percent of the cement market in Sumatra in 2012 and 11.95 percent of the market in the country.
"In 2013, the company has set itself of the target to control 44.95 percent of the market share in Sumatra and 11.66 percent of the market share nationally," Benny Wendry said.
In the meantime, the other state-owned cement firm PT Semen Gresik (SG)'s cement sales in Jakarta and its satellite towns of Bogor, Tangerang and Bekasi (Jabotabek) in the first quarter of 2013 increased by 8.6 percent, its planning bureau chief Rudi Hartono said.
"The sales of Semen Gresik, which is a member of Semen Indonesia, in the first semester of this year rose by 8.6 percent. That means that the volume of our sales grew as expected," Rudi Hartono said in a press statement recently.
He said that the success of his company to increase its sales was thanks to good market demand. Jabotabek is SG's potential market compared with other provinces in Indonesia.
PT Semen Gresik sales in Jabotabek accounted for 20 percent of its total cement supplies, he said. The achievement was encouraging because usually sales were dominated by markets near the factory location. But GS factories are located in Gresik and Tuban, which are relatively far from Jakarta.
"So, as a player who has not yet had a factory in Jakarta, the achievement is encouraging. We are here assisted by distribution facilities like packing plants and warehouses," he said. (*)
Editor : FAROCHA
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